Strategic Excellence in Sport & Global Affairs
We design and deliver tailored, high-impact strategies and solutions for world leaders, governments & institutions, international organisations, sports federations, professional clubs, elite athletes, leading brands, and global events.
Founded in 2024 by Yannis Nikolaou - a globally respected strategist
Founded in 2024 by Yannis Nikolaou - a globally respected strategist in sport, events, communications, and international affairs - Hermes Sports Strategies draws on over 30 years of experience across every continent.
Yannis's distinguished career spans Campaigns & Events, International Relations & Global Partnerships, Marketing & Communications, Media & Entertainment, and Talent & Brand Development.
Hermes Sports Strategies is a boutique international agency providing world-class strategic counsel, innovative solutions, and hands-on implementation for clients across sport, entertainment, and global affairs.
We design and deliver tailored, high-impact strategies and solutions for world leaders, governments & institutions, international organisations, sports federations, professional clubs, elite athletes, leading brands, and global events. Our services cover the full strategic and operational spectrum:
Strategic diplomacy, multilateral engagement, and alliance-building at the highest level.
Full-spectrum strategy and execution of high-stakes international leadership campaigns.
Design and implementation of institutional, cause-based, and commercial campaigns.
Enhancing and protecting public profiles through proactive communication and influence-building.
Rapid response and discreet handling of high-risk reputational challenges.
Shaping media strategies and preparing leaders for high-impact global engagement.
Crafting compelling narratives and multimedia content that inspire, inform, and influence. www.hermessportsstrategies.com
We are proud to be trusted partners of world leaders and leading international institutions
No Finish Line International
Head of State of the Principality of Monaco, IOC Member, President of the Monaco Olympic Committee, Patron of the World Olympians Association, No Finish Line International, Peace and Sport, and AS Monaco
World Athletics
President of World Athletics (IAAF), IOC Member, Chair of Manchester United Mayoral Development Corporation (MDC), Chair of the Diamond League Executive Board, Double Olympic Gold & Silver Medallist, Chancellor of Loughborough University
International Table Tennis
President of International Table Tennis Federation (ITTF), IOC Member, WADA Foundation Board Member, ASOIF Board Member, IMGA Board Member, Senior Vice President of the Swedish Olympic Committee
Headquartered in Monaco, led by founder Yannis Nikolaou
Headquartered in Monaco, Hermes Sports Strategies is led by founder Yannis Nikolaou and powered by a senior, multicultural team with global expertise, creative vision, and deep sector knowledge across the Olympic, professional, and recreational sport ecosystem.
He has directed global communications, sports marketing and media strategies for the Olympic Games, World Athletics, International Table Tennis, No Finish Line International, and advised leaders, institutions, organisations, and events on every continent.
Over the past two decades, he has held senior roles at the Athens 2004, Doha 2006, Singapore 2010, London 2012, and Tokyo 2020 Olympic Games, as well as at IAAF/World Athletics (Head of Campaigns & Communications, Senior Manager Communications).
He has also collaborated with leading international institutions and governing bodies across running, football, basketball, volleyball, handball, tennis, table tennis, gymnastics, boxing, judo, and weightlifting — including IOC, FIBA, ITTF, FIG, IBA, IWF, and AFC — to deliver high-stakes campaigns, strategic communications, brand development, event management, crisis management and governance reforms.
A trusted advisor to sport's top leadership, Yannis has spearheaded presidential campaigns and provided strategic counsel to figures such as Lord Sebastian Coe, Petra Sörling, and H.E. Sheikh Hamad Al Thani, with a strong focus on integrity, reform, and the credibility of sport.
A former middle-distance runner and amateur basketball player in the 1980s, Yannis went on to become an award-winning journalist in the 1990s. This foundation in sport and media propelled his international career which spans in communications, events, and entertainment at the highest level.
Get in touch with our team
Managing Director / Chief Strategist
Le Soleil d'Or, 20 Boulevard Rainier III
La Condamine, 98000
Principauté de Monaco
Monday - Friday: 9:00 AM - 6:00 PM
CET (Central European Time)