Hermes Sports Strategies is built on a proven track record that spans Olympic Games, World Championships, Presidential Campaigns, Global Communications, and International Organisations — across five continents and three decades.
MAJOR MULTI-SPORT GAMES
Yannis has held senior strategic, communications, managerial, and operational roles at five major multi-sport Games:
- Athens 2004 Olympic Games
- Doha 2006 Asian Games
- Singapore 2010 Youth Olympic Games
- Doha 2011 Asian Games
- Tokyo 2020 Olympic Games
WORLD CHAMPIONSHIPS & MAJOR EVENTS
He has led event communications, media operations, and PR strategy for:
- World Athletics Championships
- World Athletics Cup
- World Table Tennis Championships
- World Handball Championship
- Asian Football Cup
- Asian Athletics Championships
- European Gymnastics Championships
- No Finish Line Run International Series
INTERNATIONAL FEDERATIONS & ORGANISATIONS
He has also designed and delivered high-stakes campaigns, governance reforms, crisis management, and brand development for:
- World Athletics (IAAF) — 16+ years of senior leadership
- International Table Tennis Federation (ITTF)
- International Basketball Federation (FIBA)
- International Handball Federation (IHF)
- International Gymnastics Federation (FIG)
- International Boxing Association (IBA)
- International Shooting Sport Federation (ISSF)
- Qatar Olympic Committee (QOC)
- Global Champions Tour (equestrian)
CHARITY & SOCIAL IMPACT
Yannis is a pioneer in creating and delivering charity events for children, combining running events and music concerts across multiple countries to fund sustainable programmes for children in need. This work — combining his love of sport, culture, and social purpose — is a defining thread throughout his career.
Our Team
Hermes is a senior, multicultural team of specialists united by deep expertise, genuine passion for their craft, and a commitment to delivering results that matter.
- Managing Director & Chief Strategist
Leads overall strategy, client relationships, and agency vision. Primary interface for all high-level initiatives and the driving force behind every engagement.
- Media & Communications Team
Develop and execute media strategies, PR campaigns, and crisis management frameworks. Maintain relationships with global media and key institutional stakeholders.
- Content & Creative Team
Produce speeches, strategic narratives, digital content, graphic assets, and multimedia aligned with the highest standards of the agency’s messaging.
- Marketing & Brand Development
Designs and delivers integrated marketing campaigns, sponsorship strategies, and brand development initiatives.
- Project & Client Management
Leads project delivery, coordinates workflows, manages timelines, and ensures seamless execution across campaigns and events.
